Krunal Soni

22 years of helping brands get heard, from Ahmedabad.
Off the screen: tennis, chess and Vipassana.

Notes to self:

1. If a strategy needs a deck, it isn't one yet. The good ones fit on a sticky note.
2. Most brands don't have a traffic problem. They have a "why should I care" problem.
3. Before you write one ad, listen to ten sales calls.
4. Ten clients for ten years beats a hundred for one.
5. Spikes feed the ego. Compounding feeds the business.
6. The point you just lost only counts twice if you let it. (tennis)
7. Silence taught me more about attention than years of measuring it. (Vipassana)

This page stays short on purpose. The longer writing lives at thrillax.com

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